Brian Basilico is an internationally recognized, award-winning author and speaker (and a self-professed geek). He’s the founder and president of B2b Interactive Marketing, Inc., an award-winning, marketing, consulting and production company in Aurora, Illinois. B2b helps companies and non-profits market their products and services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more.
Brian’s career spans over 35 years. Since he started his first production company in 1979, he’s produced thousands of projects for hundreds of companies, ranging from solopreneur to Fortune 100. Brian combines years of marketing experience with technical expertise to build online campaigns that continue to produce measurable results. As a musician, technician, programmer, producer and consultant, he has built a reputation for creativity, innovation and translating “geek” into English. Brian is also an adjunct professor, trainer, speaker and author of many marketing and social networking blogs and articles.
RELATIONSHIP MARKETING IS WHAT MAKES SOCIAL MEDIA ROCK
If you are looking for a “How-to” social networking book, then this is not for you. This is a “Why-to” book. If you have been overwhelmed and confused by all of the conflicting examples and theories about why social networking works for some and not for others, this book will be an eye-opening, breath of fresh air.
You will learn why relationships, both new and nurtured ones, are golden for you and your business. This book will demystify using the internet and social media to successfully market your business. In this ever-changing world of instant gratification and measurable communications, you need to know the tools and methodologies that will create real interaction and engagement.
It’s Not About You, It’s About Bacon will help you get noticed, become memorable and top of mind, and will also help you grow your brand and business through tested and proven face-to-face and social networking techniques.